A collaborative project commissioned by the Rochester Public Library (RPL) and the City of Rochester to develop a mobile library system.
Role: Lead Graphic Designer
Primary Responsibilities: Van Wrap, Process Documentation, Presentation Booklet
Project & Goals
RIT College of Art and Design industrial, interior and graphic design students partnered with the Rochester Public Library and the City of Rochester to transform a Ram ProMaster Vehicle into a mobile library, officially known as RPL GO!
The goal of the mobile library is to meet the needs of the communities served by increasing outreach to individuals unable to access current facilities.
The Project
Over 3 months two teams of six designers were tasked with creating a brand identity and vehicle wrap, mobile library system, specified interior and exterior components, and proposed renovation of the library.
At the end of the semester, we presented our final concept to city and campus officials and handed off assets and plans so they could begin construction.
Artifact of Process Video: a brief overview of the project from start to finish.
Process Work
We conducted thorough research with library staff to understand the needs of the audience and staff. This guided our design process and helped us develop flexible, user-friendly, and delightful solutions.
Moodboard
We wanted the design to feel warm and safe for patrons. Connecting it to the existing RPL branding using their typeface and iconic purple and green.
Early Sketch of "Books Lifting the City" Concept
Early Sketch using RPL existing Branding
Early Digital Iteration
Early Digital Iteration Color Variations
Revised Van Design - With outlines for increased clarity
Further Design with inclusion of text and imagery
Final Proposed Solution with Updated Name
Final Proposed Design
Final Van at the First Unveiling