How can design promote travel while fostering human
connections and positively impacting communities?
connections and positively impacting communities?
Why Byway?
Me and my mom started a bucket list goal of visiting all 50 states with the idea of taking the time to see the unseen.
In planning these trips with my mom I discovered the frustrations of accommodate varying interests, accessibility, and activity levels, all while staying on a budget.
The Solution
Byway seeks to celebrate the diversity of the country, encourage responsible travel, highlight hidden gems, make travel planning more accessible, support local businesses, and bring travelers together.
Meet Byway Explainer Video
Meet Byway
Byway consists of a website, app, paper brochures and social media campaign to target U.S. travelers and celebrate the diversity of the country.
Final Assets
Gallery Installation
Condensed Brand Guidelines
Promotional Stickers
Gallery Exhibition
Website Walkthrough
Process
Woodtype Specimens for Branding Research
Early Logo Sketches
Early Logo Sketches
Early Logo Sketches
Early Logo Sketches
Early Logo Pitch (1)
Early Logo Pitch (2 - Chosen to Further Explore)
Early Logo Pitch (3)
Site and Logo Sketches
Site Brainstorming
Digital Logo Revisions
Full Process Documentation