How can design promote travel while fostering human connections and positively impacting communities?
Why Byway?
In planning travel with my mom I discovered the frustrations of accommodating varying interests, accessibility, and activity levels, all while staying on a budget.
The Solution
Byway seeks to celebrate the diversity of the country, encourage responsible travel, highlight hidden gems, make travel planning more accessible, support local businesses, and bring travelers together.
Meet Byway
Byway consists of a website, app, paper brochures and social media to target U.S. travelers and celebrate the diversity of the country.
Meet Byway Explainer Video
Final Assets
Gallery Installation
Condensed Brand Guidelines
Promotional Stickers
Gallery Exhibition
Website Walkthrough
Process
Woodtype Specimens for Branding Research
Early Logo Sketches
Early Logo Sketches
Early Logo Sketches
Early Logo Sketches
Early Logo Pitch (1)
Early Logo Pitch (2 - Chosen to Further Explore)
Early Logo Pitch (3)
Site and Logo Sketches
Site Brainstorming
Digital Logo Revisions
Full Process Documentation