This was a mix of a passion project and a client-driven project for a local floral studio. The Botanical Box is a boutique floral studio in Whitehouse Station, New Jersey. They do weddings and event design. Stylistically they do a bit of everything but specialize in locally grown flowers and an artistic approach to floral design.
Goal: Rebrand to represent the company better with a focus on including more color and personality.
Type Study
Type Pairings
Initial Simple Logo Proposals
Initial Simple Logo Proposals
Initial Simple Logo Proposals
Initial Simple Logo Proposals
Revised Version Sketch with Type - Goal to be more focal piece than a logo
Final Iteration