Brief: Create 4 graphic translations of any object. Incorporate them with type in a study of hierarchy and create a final application.
For my object, I chose books as I'm an avid reader and felt like books had a lot of potential in their movement and layout.
Initial Ideation sketches
Initial Ideation sketches
Ideation + Sketches
I started out by researching existing library and bookshop logos to see what was already out in the market. I turned to experimenting and sketching physical books. As I sketched I really liked the ones that captured movement and felt almost as if things were bursting off the pages.
Final Graphic Translations
My final 4 translations all showcased different elements of books.
The first is a very simple minimalist angle that I felt captured the sense of lightness that can come from reading. It feels very stress-free and clean.
The second has both a modern and retro look to it. It's simple but clear and had a lot of room to play with when it came time to add type.
The third focuses on the much more detailed aspect of antique book spines. While it's lovely and ornate the detail can get lost at a distance so it works best as a standalone piece not as a graphic.
The final one I really loved. It captures the movement that comes from flipping through a book but also the wonder and sense of exploration that comes from reading.
1 - Simple + Light
2 - Clean + Retro
3 - Elegant + Ornate
4 - Movement + Whimsy
Type First Hierarchy
Equal Hierarchy
Icon First Hierarchy
Combining text and imagery
Above are the final iterations of combining the icons with text. Each of them plays with a different hierarchy order. Below are several other experimentations with color, type, and imagery.
